When crappy salespeople, marketers and managers run out of ideas the next thing they try and do is GET YOU EXCITED!!!!!!!!!
Amazing super spectacular one time only limited availability get rich now get all the sex you desire and become the most powerful person in the universe…. WITH NO REAL EFFORT!!!
The problem with trying to be persuasive using excitement is that the feeling of excitement fades pretty quickly. It is a peak state and all peak states are impossible to maintain for longer than about a minute… if that long. You have to keep exciting someone with bigger and bigger claims or promises.
BUT WAIT THERE IS MORE
Well there has to be because they have to keep throwing fuel on the fire because the fire goes out quickly. They keep stoking that fire until they get to the point they ask you to BUY NOW!!!
You know what… for a one time sale in just might work…. or after the excitement fades they feel ripped off and return the item or rebel against the manager.
The other thing is that using constant excitement is exhausting.
WHAT IS THE ANSWER???
If you understand how the brain works and how it creates powerful associations then you can quickly find the perfect state that someone goes into in order to follow directions, buy, agree or disagree. Then you can set trigger on those specific feelings in order to have invisible influence that lasts. The trigger will work forever IF you don’t violate the feeling by not doing what you promise or delivering quality.
Doing this by using the best position of influence at the same time becomes an essential tools for all areas of your life. This one tool should be taught in every school there is before someone enters the workforce.
