“Hire me because helping people is my passion “

That will never get you the job. 

First, understand what the company wants from you. Too many people just spit out all their qualifications but don’t consider what are the most important for the job and the company. Tailor your resume and interview to fit what the company thinks is important. 

Second, every person you meet is important. Get rapport or even initial contact rapport with everyone you meet when you even get near the building that the interview is in. You never know who has influence over the decision. From the secretary to the person in the restroom before the interview, everyone is important. 

Third, in every interview there is a bit of small talk before the interview. Use this opportunity to set your first anchor.

5 anchors I recommend. 

1 The best friend anchor- Talk about spending time with your best friend or a good friend and anchor that feeling. It will come in handy. Get rapport early and stay on an equal footing with the interviewer. Never drop to a subordinate position. Equal friend is the best default level of rapport. 

2 The best day ever- Using the split anchor technique set up your good anchor bad anchor triggers. Today is okay but last weekend I had the best day every… you know what that is like.

3 Throughout the interview anchor all good responses to your good anchor trigger. Use that anchor when talking about your value to the company. 

4 Use the objection destroyer anchor to move any negative feedback out of the way and always replace it with a positive direction. 

5 Once you have stacked all the good anchors on your positive trigger make sure you use that trigger at the end of the interview. The last feeling they have about you will be the one that makes all the difference. 

The good anchor also comes in handy when talking about salary, benefits or other compensation. 

Yes a good resume can get you in the door but a good interview gets you the job. 

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