Every once in a while you find yourself in a situation where things are just going down hill fast.
It could be in a business meeting, a sales call or even in a social situation and you need to change the direction everything is heading. Back when I was first learning these kinds of things the called it breaking state or a pattern interrupt. I was recently presenting at a seminar with Kevin Hogan. He called it something that seems to fit better than anything I had heard before. He called it disruption. It seems more accurate that anything else I have heard it called because that is what you are really trying to do.
You are disrupting their thinking and able to then redirect the conversation.
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