Video-What is Anchoring…make is simple!

Keeping the idea of anchoring simple is an Essential Skill

In its simplest form an anchor is like a sticky emotion. You want someone to do X. You take feeling y and stick it on thing X and it makes thing X an attractive idea.

Why doesn’t everyone do this? The answer is simple. Most people believe that if you pile up enough information high enough that it will overcome any objection. That sounds like a great idea other than this. Most people use rational information to justify a decision they already made emotionally.

People have emotions all the time and most of them are not sticky.  The trick with anchoring is getting someone into a state and then making that state sticky. Once you have done that you can stick it on any idea you want to attach it to.

So you want to get a job, ask for a raise, ask for a date or any other idea.

The first question you ask yourself is what feeling to they need to have in order to accept my idea? If it is a job maybe value or asset or trust would be good anchors. If it is a date it might be connection, comfort or security. For a raise it might be need, trust, scarcity. If you want to sell them something it could be even a different set of emotions. The trick is noticing what that individual persona needs to feel.

hen you elicit the state in a way that makes the state accelerate so it stands out from all the other states they normally occupy. That is what makes the state sticky. Their brain enters what is referred to as a plastic condition where is rapidly learns and associates.

Third you create a trigger that the state can stick to by using a motion, object, idea, or task

The fourth skill is actually using the anchor. To do this think of anchors and exclamation points at the end of a sentence.  You have to add an action to the anchor that give the people a direction to go into. You can’t just fire an anchor when you walk up and expect people to apply the feeling where you want.  An example might be.

I was wondering  if you can help me out

Or

When you get the information give me a call

Or

If you want to we can get together later

Just having the state means nothing if you don’t apply it with direction and focus.

Your assignment for this tip is to notice what emotions other people around you need to feel in order to get them to do things.  So.. for the rest of the day or even tomorrow just watch people and imagine what they would have to feel in order to help you do something. This gets you out of your head and gets you to see that not everyone has the same motivational emotions as you do.

Have fun and your feedback is welcome